In a group of “straight men” wind, Snow Peak is unique to Japanese -style outdoor aesthetics

This year, because the epidemic relationship cannot be traveling far away, everyone is obviously “crazy”, very eager to be free, and miss the atmosphere of nature … Recently, many friends have been found to start running in the mountains. Entertainment activities, stay away from crowded crowds and busy work, and let themselves take themselves appropriately.

在一众“直男”风里,Snow Peak却独具日式户外美学

Since we pay attention to people, we can’t lose on outdoor. However, most of the outdoor brands are similar, and costumes are either military style or work installed function. However, I found a little different brand. Its clothing line is not so outdoor in the “straight male” wind, and even has a unique beauty. Brand Snow Peak.

在一众“直男”风里,Snow Peak却独具日式户外美学

Snow Peak, no one knows that everyone who loves outdoor activities knows it, top outdoor brands. In 1958, Yukio YAMAI Houki was founded in Niigata County, hometown. The brand name was translated as Xuefeng, which represents the spirit of fearless challenges. The brand slogan is “Life is a camping.”

在一众“直男”风里,Snow Peak却独具日式户外美学

Brand founder Yukio Yamai liked to climb when he was young. At that time, Japan was in the 1940s and 1950s of the war. People were in a period of war and difficult reconstruction after war. The project, but the early Japanese outdoor products were not developed. Snow Peak came into being at this time.

Since then, with the replacement of Snow Peak in the family for generations, the brand’s development route has gradually expanded.

At the beginning, in the decades of Yukio YAMAI, the brand’s focus has been using high -tech metal processing technology to produce the most exquisite, professional and practical mountaineering tools, because it has seized the business opportunities of the times and developed smoothly. Japan’s top outdoor brand.

在一众“直男”风里,Snow Peak却独具日式户外美学

Until 1986, Yamai’s son, Tohru Yamai-Yukio, graduated from the business school, began to take over the family business. In Japan in the 1980s, the outdoor trend has shifted from climbing heat to outdoor camping. The second -generation principals Yamani Duke carried out reforms. The brand is no longer limited to the production of mountaineering equipment. The supplies, then expanded to all the products required for all emerging outdoor lifestyles, such as camping special sleeping bags, tents, camp lights, gas stoves, pots and pans … all outdoor life needs. It can even be said that Yamani Duke pushed Japanese outdoor camping culture to a climax.

在一众“直男”风里,Snow Peak却独具日式户外美学

For example, a two -sided tent that camped on SUV -type cars is very new. Snow Peak has become the target of camping brands to pay tribute to imitation, leading the innovation of Japanese outdoor activities.

在一众“直男”风里,Snow Peak却独具日式户外美学

In 1992, after the official chairman of Yamani Duke, he expanded more new businesses, such as fishing utensils and entering foreign markets.

在一众“直男”风里,Snow Peak却独具日式户外美学

By the third generation, the daughter of Yamano, Lisa Yamai, Lisa, and Snow Peak began a new reform. After graduating from the School of Clothing, Lisa, who has experienced the work experience of fashion brands, has been dealing with camping products and participated in evaluation and other products, but her ambitions are not on these products, but clothing.

在一众“直男”风里,Snow Peak却独具日式户外美学

In 2014, after entering the company, Shanjing pioneered the Snow Peak Apparel of the clothing line. He served as the chief designer by himself, continuing the brand’s pure outdoor and practical spirit, and gave the brand more fashion factors. Breaking the law of ugly outdoor clothing, combining practical outdoor aesthetics with Japanese local fashion culture, creating a unique clothing line belonging to Snow Peak, sought after by many young people, known as one of the best outdoor clothing.

在一众“直男”风里,Snow Peak却独具日式户外美学

Snow Peak’s clothing line can stand out. This is that the mountain well Lisa adheres to the idea of ​​the mainstream aesthetics of the market. No matter how popular outdoor functions and work clothes, Snow Peak only designed its own outdoor Japanese aesthetics. Let’s put it this way, Snow Peak does not follow the trend or lead the trend, but is creating the trend. It is difficult to learn other brands of this trend. This kind of rebellion innovation is also an adventure spirit.

在一众“直男”风里,Snow Peak却独具日式户外美学

The style of the Snow Peak clothing line is based on the Japanese traditional kimono beauty, and cooperates with new science and technology to create functional clothing that is suitable for outdoor and do not contrary to daily wear.

在一众“直男”风里,Snow Peak却独具日式户外美学

For example, the latest 2020 spring and summer series, cooperated with the old kimono “やまと” founded in 1917, and created with iconic stitching, Indigo blue dye, embroidery and Quick Dry Crepe, and other processes. Based on the design, it continues the beauty of traditional kimono, and the version design is integrated into modern fashion.

在一众“直男”风里,Snow Peak却独具日式户外美学

For example, the “Flexible Insulation” modern technology fabrics used by the brand, 3D technical support, touching and soft and comfortable, both insulation, warmth, windproof and waterproof qualities, lightly worn, no pressure to perform high -intensity outdoor sports.

在一众“直男”风里,Snow Peak却独具日式户外美学

In terms of appearance design, the neutral color is raised, and various lines and abstract patterns reflect the minimalist plan. Canvas -made pants, tannin vests, improved Japanese yukata robes, Oversized suits … different styles, but uniform.

在一众“直男”风里,Snow Peak却独具日式户外美学

And all kinds of anti -velvet jackets, vests, core pants with Indian patterns … Each one is very cool and very avant -garde every day, not only outdoor fans, but even fashionable people want to buy one. That kind of good -looking.

在一众“直男”风里,Snow Peak却独具日式户外美学

Perhaps because of the genetic genes of Lisa Risa, the aesthetic design of Snow Peak clothing line is so unique and character. It is said that Supreme once asked Snow Peak for a joint cooperation, but she was rejected because she did not want to make money in the way of LOGO cooperation. I ca n’t see the mountain well Lisa, which is used everywhere, and has its own pursuit in choosing brand partners. She likes old -fashioned styles and design concepts such as Danner and MHL, and she is also a long -term partner.

在一众“直男”风里,Snow Peak却独具日式户外美学

For example, when Danner, which focuses on outdoor, in the 60th anniversary of Snow Peak in 2018, the two sides jointly produced a Danner Field Pro series.

在一众“直男”风里,Snow Peak却独具日式户外美学

For example, MHL is the supporting line brand of the British brand Magaret Howell (referred to as MH). Although it is not outdoor style, the main line designer is a artist, known as the design of simple and elegant lines and soft and stable earth colors. Inspired by daily life, insisting on using the British fabrics and looking for historically produced in history. MHL is a little younger than the main line, and is loved by the Japanese. Therefore, you understand the aesthetics and quality requirements of Yamui. Snow Peak for MHL series, naturally, do not have to say more.

在一众“直男”风里,Snow Peak却独具日式户外美学

Japanese outdoor brand Snow Peak has more than half a century of history. The product line has from practical and beautiful camping products to Snow Peak clothing lines with unique Japanese local colors and outdoor aesthetics. High quality and practicality have always been the concept of brand pursuit.

在一众“直男”风里,Snow Peak却独具日式户外美学

Oh, by the way, Snow Peak’s new headquarters is very beautiful. Located in the three regions of Yanxian County, the concrete industrial style, the shop, factory, and office of the dew camp are integrated. It also has 100 public camping places and products for products, occupying a total of 41 acres of grass, and about 23 football fields as large. It really unifies the outdoor aesthetics and lifestyle to the extreme.