Do a long product chain to take the electric business car Dongyang deep processing fragrance to seize the market highland

2019-04-03 11:23 | Zhejiang News Client | Dongyang Report Group Cai Feng Correspondent Hu Xianglin

做长产品链搭上电商车 东阳深加工香榧抢占市场高地

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“The flavor oil is delicious, and the family likes it.” A few days ago, Ms. Wang came to Tongyang City, Dongyang City, Caoyan Ecological Agriculture Co., Ltd., repurchased fragrant oil. The general manager Cheng Yanqun hi brow, the company uses the newly developed incense oil sales of cold squeeze technology, and has changed the dilemma of the past sales incense fruit. This year, the sales of the fragrant oil is 260 kilograms, and the sales of 200,000 yuan.

做长产品链搭上电商车 东阳深加工香榧抢占市场高地

Dongyang is one of the origin of the fragrant, one of the main production areas. After first, I received “China’s Xiangyi Standardization Demonstration Zone” “Zhejiang Xiangli Industrial Base” “China Forest Food Industry Demonstration Base”. According to statistics, Dongyang City has more than 87,000 mu, and the fragrant trees have become a “shake money” and “pistachi” of many mountain farmers and “parents”, which has strongly promoted farmers’ income and enriched and mountain economic revitalization.

做长产品链搭上电商车 东阳深加工香榧抢占市场高地

However, with the expansion of the scale of the incense planting, the production area has increased, and the output is increasing year by year, resulting in a decline in the price of fragrant prices. According to Li Yunkang, a director of Dongyang Xiangli Industry Association, the sales price of Xiangxi has fallen from the original peak period to more than 200 yuan, and the profit margin sales of fragrant dry seeds becomes small. “It is necessary to improve the benefits of the integrity industry, do the big strongest industry, must develop fragrant deep processing products, increase the added value of the product.”

In the face of the new situation, many companies in Dongyang have not raised, actively cooperate with research units, do the deep processing articles, seize market highlands, and improve economic benefits. The traditional fragrant packaging, the shell is not convenient, and some companies have developed a vacuum small packaging. In addition, it is also known for consumers from the list of consumers, and become a popularity of consumers, the company is welcomed by consumers, and become a popularity of consumers. Specialty, get the favorite of film and television actors and many tourists. In order to expand the sales, many companies also use electronic marketing, cooperate with three squirrels, parasites, etc., promotion online sales, increase sales.

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