“Li Ning 1990” official! Xiao Wan is in the vintage blue sportswear, and the studio also sent a flower basket.
Recently, Li Ning Group officially issued a new independent senior sports fashion brand – Li-Ning1990 (Li Ning 1990). Xiao Wan is in the new product, release fashion tension, lighting the motor! It is reported that the world’s first store is officially opened in Beijing Qiaofu, Xiao Wan studio also sent a flower basket, I wish the opening!
Although Li Ning itself is a brand with high national public, but after the cooperation between self-playing and Xiao Wan, more consumers began to wear Li Ning, which is the influence of Xiao Wan. In the past, many people felt that Li Ning’s clothing design was very so, and it was flat. But since Xiao Wan’s endorsement, every time I release the latest advertisement, I have to feel very good!
The image of Xiao Wan broke a lot of consumers to Li Ning’s inherently cognitive. It turns out that Li Ning can be very cool. The key is how to wear! The clothing brand is only high-end in the industry, there are netizens asked, Li Ning does not have “China Li Ning” high-end brand?
Everyone knows that “China Li Ning” is more expensive than “Li Ning” products, but “China Li Ning” is a high-end branch line of brand Li Ning, not a separate brand. “Li Ning 1990” is a new brand under Li Ning Group. Most of the product prices are in China Li Ning product line 1.3-1.5 times, and the positioning is “high-level sports fashion” brand.
This “Li Ning 1990” was established, as Li Ning sports trend products global spokesperson, Xiao Wan naturally helped, official Xuan Sun wears new products for its publicity, also recorded a VCR, and the studio also sent a flower basket for the store. Once released, fans went to GET Xiao Wan with the same paragraph. Retro blue full of high-level, blue white stripes classic design, let people go back to 1990.
In the case of Xiao Wan, the coat and pants have a total of 2998 yuan, and the shoes are 999 yuan, and the full set will be 3898 yuan. Even so, there are still many netizens this breed. After going to the store, I praised the fabric very comfortable, and immediately purchased Xiao Wan with the same paragraph, it is really advanced! Not only in Li Ning is doing “brand upgrade”, Bosideng is also the case, this is why the brand will find Xiao Wan cooperation.
Example From the market positioning, “Canada Goose” belongs to the high-end brand, and Bosideng is the mass brand in the eyes, and the brand has been trying to reshape the brand image for this brand.
In order to meet the needs of the first-line market, Bosideng launched a large number of products that cater to young people, gradually fashion, high-endization. In addition to hiring a well-known designer, I also invited Xiao Wan, Yang Mi, the two-line star for him endorse. For example, this official Xuan Xiao Wan, the average price of his body is more than 1,500 yuan.
The high-definition price is more than 5,000 yuan, or the Buberry Design Director personally fensively design. Brand wants to join hands to redefine the winter new wind direction, enter the high-end down jacket market. This is actually a affirmation of the business value and influence of Xiao Wan, and the professional down jacket works together to go to the world, and wish cooperation and win-win, big exhibition!