With the younger trend of pets, the demand for refinement of mealing is becoming more and more significant. The “nutritional ratio” and “ingredients ingredients” have gradually become the main grains to buy decision -making factor, and the younger the more young consumers pay attention to the proportion. At the same time, some young pets have no experience in choosing products, and “how many products choose” have become pain points. In order to solve this pain point, Mao Ning Pet controlled its pet brand Youlang. According to the different life cycle stages, different health status and different classifications of pets, seven pet -functional custom grains were launched. To this end, the pet industry observes an exclusive interview
Xie Lei, the marketing director of Youlang brand
and
Zhou Jing, Director of Yilang Product R & D
The specific content is as follows:
Promote the scientific concept of “special pets”
Launched 7 functional series customized main food
Zhou Jing, the director of R & D of Youlang Products, watched and introduced to the pet industry that the Youlang brand positioned “pets refined nutritional meal”, positioned in localized mid -range high -quality domestic pets, and used scientifically to improve the quality of life of cute pets as the brand mission. At present, there are few main grain products tailored for pets on the market, while Youlang has always adhered to the brand concept of “scientific and special pets”. Full -price no -valley joint protection dog food, full -priced noborian probiotic intestinal conditioning dog food, full -price valleyless Mao Mao to care for cat food, full -price galco probiotic intestinal conditioning cat food The seven functional main grains, puppies and full -price non -valley immunity, enhanced kitten food. “It is also to highlight the concept of” special pet dedicated “, so that users know that Youlang has always focused on the quality of pets.
It also said that the seven functional customized grains launched by Youlang this time have three core competitiveness, and for different varieties, different body types, and different stages of life. Scientific, most comprehensive balanced nutrition and energy needs, helping pets and physical fitness to achieve the best state:
First, special maintenance food for special pets
Preferably precise nutrition, provide special pet customs for different types of pets for different types of pets, and customize the special nutrients required for pets. Do prevention before the occurrence of severe state;
Second, scientific nutrition and reassuring food
Youlang always maintains the original intention of scientific nutrition. In the case of ensuring comprehensive and sufficient nutrition, fully follow the nutrition formula of scientific ratio, only to absorb nutrients and healthier growth for pets;
The third is preferably customized raw materials
In addition to the different symptoms of pets and preferably different functional raw materials, Youlang also added preferred poultry and deep -sea fish to each main grain to add nutrition to pets.
At the same time, the product focuses on the practical problems and functional needs facing the pet, and adds specific ingredients to the formula to customize the formula, and customize the improved functional main food with improvement. For example, add probiotics and probiotic elements to the products that regulate the gastrointestinal; add duck meat and honeysuckle to the tear marks of the Mao Mao, reduce the fire to tear marks, add fish oil, and improve the hairlessness of the hair.
Online+offline Shuangqu driver
In 2021, it will reach a brand fast breakout
Talking about channels and marketing actions, Xie Lei, the marketing director of Youlang brand, observe the pet industry
On the channel side, Youlang has launched online+offline double -wheel drive strategies: online has completed the full coverage of e -commerce platforms such as JD.com and Ali, and the wide -area agent layout has been completed offline.
In terms of pricing,
Youlang focuses on high -quality, cost -effective brand core. The new pricing range released this time is 128-138 yuan /1.5kg, which also provides a good choice for the high-priced pets.
In terms of marketing, Xie Lei said,
Youlang was a relatively new and smaller brand in 2020. In Q1 in 2021, Youlang has been doing various attempts to quickly complete the process from 0 to 1 to achieve brand breakouts. At present, Youlang has seized a number of high net worth users through platform planting grass, star KOL live broadcast, pet community launch, and DSP crowd packages.
It also stated that the new series of main food released by Youlang to further realize the concept of pet refined scientific meal is also a key step for Youlang to achieve brand breakouts. In 2021, Youlang will rely on the new series of main grains+pet milk to make efforts to quickly seize the user’s mind and become a new domestic main grain brand. The revenue target in 2021 will exceed 100 million yuan.
The loyalty of the main grain brand is high
Domestic grain share continues to increase
Zhou Jing, the director of R & D of Youlang product, revealed to the pet industry that according to the survey data, the loyalty of users who purchased pet owners’ grain brands are high, and pets are generally selected in 2 to 3 brands. Among them, post -90s and 95s prefer early adopters. Love to choose from 4 to 5 brands, that is, young markets are easier to cut in.
The prevalence of the national tide and the rise of national awareness also made new pets a new fashion. At present, the market share of domestic pet brands is constantly jumping, and nearly 50 % of pet users are more inclined to choose domestic grains.
At the same time, as the younger generation becomes the main consumer group of the new consumption era, high -quality, cost -effective functional main food has become the most popular trend at the moment. The new series of main grains released by Youlang this time hit this core, and with the advantages of scientific ratio and high -quality raw materials, they have played their core competitiveness, thereby winning the recognition of many young users.
It is worth mentioning that, with the strong resource advantages of Mao Ning Pet control and the new hope group, Youlang uses professionalism as a foundation, and strives to be improving on the product side. It is reported that Youlang has specially gathered pet nutrition experts and professional veterinarians to form a team of Youlang pet food consultants. The products have passed the authoritative certification of third -party institutions such as SGS and the word -of -mouth recommendation of thousands of pets. In the future, Youlang will continue to work hard to “scientific ratio, special pet” product concept, and launch more high -quality, cost -effective functional pets.
About Youlang & Cat Ning Pet Control
The Youlang brand is one of the three major pet consumer goods brands under Matning Pet Control Technology Co., Ltd. Mao Ning Pet Establishment was established on September 22, 2017. It is a pet whole industrial chain company that creates pet consumer product brand matrix and empower factories, channels and services (online medical).
At the same time, Mao Ning Pet Control is a company under the new hope group system, and the pet industry is also an important area for the future development strategy of New Hope Group. Mao Ning Pet control is the core subject of integrating and layout in the pet industry in the pet industry. Relying on the deep precipitation of the top pet food raw materials at home and abroad, Mao Ning Pet controlled the three major matrices in the pet industry through industrial mergers and acquisitions, financial investment, free incubation and other models: consumer brand matrix, omni -channel retail matrix matrix And the medical information service matrix, gradually build the end -to -end supply chain central Taiwan system, supply chain financial system, and the industrial Internet system with digitalization as the core. With the younger trend of pets, the demand for refinement of mealing is becoming more and more significant. The “nutritional ratio” and “ingredients ingredients” have gradually become the main grains to buy decision -making factor, and the younger the more young consumers pay attention to the proportion. At the same time, some young pets have no experience in choosing products, and “how many products choose” have become pain points. In order to solve this pain point, Mao Ning Pet controlled its pet brand Youlang. According to the different life cycle stages, different health status and different classifications of pets, seven pet -functional custom grains were launched. To this end, the pet industry observes an exclusive interview
At the same time, Mao Ning Pet Control is a company under the new hope group system, and the pet industry is also an important area for the future development strategy of New Hope Group. Mao Ning Pet control is the core subject of integrating and layout in the pet industry in the pet industry. Relying on the deep precipitation of the top pet food raw materials at home and abroad, Mao Ning Pet controlled the three major matrices in the pet industry through industrial mergers and acquisitions, financial investment, free incubation and other models: consumer brand matrix, omni -channel retail matrix matrix And the medical information service matrix, gradually build the end -to -end supply chain central Taiwan system, supply chain financial system, and the industrial Internet system with digitalization as the core.
Xie Lei, the marketing director of Youlang brand
and
Zhou Jing, Director of Yilang Product R & D
The specific content is as follows:
Promote the scientific concept of “special pets”
Launched 7 functional series customized main food
Zhou Jing, the director of R & D of Youlang Products, watched and introduced to the pet industry that the Youlang brand positioned “pets refined nutritional meal”, positioned in localized mid -range high -quality domestic pets, and used scientifically to improve the quality of life of cute pets as the brand mission. At present, there are few main grain products tailored for pets on the market, while Youlang has always adhered to the brand concept of “scientific and special pets”. Full -price no -valley joint protection dog food, full -priced noborian probiotic intestinal conditioning dog food, full -price valleyless Mao Mao to care for cat food, full -price galco probiotic intestinal conditioning cat food The seven functional main grains, puppies and full -price non -valley immunity, enhanced kitten food. “It is also to highlight the concept of” special pet dedicated “, so that users know that Youlang has always focused on the quality of pets.
It also said that the seven functional customized grains launched by Youlang this time have three core competitiveness, and for different varieties, different body types, and different stages of life. Scientific, most comprehensive balanced nutrition and energy needs, helping pets and physical fitness to achieve the best state:
First, special maintenance food for special pets
Preferably precise nutrition, provide special pet customs for different types of pets for different types of pets, and customize the special nutrients required for pets. Do prevention before the occurrence of severe state;
Second, scientific nutrition and reassuring food
Youlang always maintains the original intention of scientific nutrition. In the case of ensuring comprehensive and sufficient nutrition, fully follow the nutrition formula of scientific ratio, only to absorb nutrients and healthier growth for pets;
The third is preferably customized raw materials
In addition to the different symptoms of pets and preferably different functional raw materials, Youlang also added preferred poultry and deep -sea fish to each main grain to add nutrition to pets.
At the same time, the product focuses on the practical problems and functional needs facing the pet, and adds specific ingredients to the formula to customize the formula, and customize the improved functional main food with improvement. For example, add probiotics and probiotic elements to the products that regulate the gastrointestinal; add duck meat and honeysuckle to the tear marks of the Mao Mao, reduce the fire to tear marks, add fish oil, and improve the hairlessness of the hair.
Online+offline Shuangqu driver
In 2021, it will reach a brand fast breakout
Talking about channels and marketing actions, Xie Lei, the marketing director of Youlang brand, observe the pet industry
On the channel side, Youlang has launched online+offline double -wheel drive strategies: online has completed the full coverage of e -commerce platforms such as JD.com and Ali, and the wide -area agent layout has been completed offline.
In terms of pricing,
Youlang focuses on high -quality, cost -effective brand core. The new pricing range released this time is 128-138 yuan /1.5kg, which also provides a good choice for the high-priced pets.
In terms of marketing, Xie Lei said,
Youlang was a relatively new and smaller brand in 2020. In Q1 in 2021, Youlang has been doing various attempts to quickly complete the process from 0 to 1 to achieve brand breakouts. At present, Youlang has seized a number of high net worth users through platform planting grass, star KOL live broadcast, pet community launch, and DSP crowd packages.
It also stated that the new series of main food released by Youlang to further realize the concept of pet refined scientific meal is also a key step for Youlang to achieve brand breakouts. In 2021, Youlang will rely on the new series of main grains+pet milk to make efforts to quickly seize the user’s mind and become a new domestic main grain brand. The revenue target in 2021 will exceed 100 million yuan.
The loyalty of the main grain brand is high
Domestic grain share continues to increase
Zhou Jing, the director of R & D of Youlang product, revealed to the pet industry that according to the survey data, the loyalty of users who purchased pet owners’ grain brands are high, and pets are generally selected in 2 to 3 brands. Among them, post -90s and 95s prefer early adopters. Love to choose from 4 to 5 brands, that is, young markets are easier to cut in.
The prevalence of the national tide and the rise of national awareness also made new pets a new fashion. At present, the market share of domestic pet brands is constantly jumping, and nearly 50 % of pet users are more inclined to choose domestic grains.
At the same time, as the younger generation becomes the main consumer group of the new consumption era, high -quality, cost -effective functional main food has become the most popular trend at the moment. The new series of main grains released by Youlang this time hit this core, and with the advantages of scientific ratio and high -quality raw materials, they have played their core competitiveness, thereby winning the recognition of many young users.
It is worth mentioning that, with the strong resource advantages of Mao Ning Pet control and the new hope group, Youlang uses professionalism as a foundation, and strives to be improving on the product side. It is reported that Youlang has specially gathered pet nutrition experts and professional veterinarians to form a team of Youlang pet food consultants. The products have passed the authoritative certification of third -party institutions such as SGS and the word -of -mouth recommendation of thousands of pets. In the future, Youlang will continue to work hard to “scientific ratio, special pet” product concept, and launch more high -quality, cost -effective functional pets.
About Youlang & Cat Ning Pet Control
The Youlang brand is one of the three major pet consumer goods brands under Matning Pet Control Technology Co., Ltd. Mao Ning Pet Establishment was established on September 22, 2017. It is a pet whole industrial chain company that creates pet consumer product brand matrix and empower factories, channels and services (online medical).
