Earn 80 billion yuan a year! Where is the “last bucket of gold” in the 21st century?

Recently, Xuchang Dazhou Town, Henan Province, relied on#to pick up the news of 80 billion#a year, and airborne Weibo topic hot search list. I have to sigh that Henan not only played the literary tourism, but also did not vague in the matter of “picking up”. The development of the waste recycling industry projected from this allows people to clearly see that China’s waste products are actually huge potential. Today, more people are trying to dig out the “last bucket of gold” in the 21st century in this “hidden corner”.


| Liang Xin (Researcher Group of the Author of Cultural Industry Review, Researcher Sanchuan Huiwen Travel Sports Research Institute)



| Time


| Peninsula


| Cultural Industry Review

There are no garbage in the world, only treasures with wrong positions.

The Italian poet, Ding, may not expect that the famous saying he wrote hundreds of years ago, in the “post -era of garbage classification”, was once worshiped by the people of knowledgeable as a Gui, and transformed huge energy.

Recently, Xuchang Dazhou Town, Henan Province, relied on#to pick up the news of 80 billion#a year, and airborne Weibo topic hot search list. You know, in the central and western regions of our country, some poor counties have a GDP of up to 20 billion yuan a year. If an annual GDP in a county -level city -level city in Hubei can reach 80 billion yuan, it can already be lined up with the top 100 counties in the country.

According to reports, after 40 years of development in the town, more than 40,000 people are engaged in the recycling business of waste metal; they already have four industrial clusters: stainless steel, regenerative aluminum, regenerative copper, and regenerative magnesium, and more than 1,000 economic entities; The main business income is more than 80 billion yuan.


I have to sigh that Henan not only played the literary tourism, but also did not vague in the matter of “picking up”.

Obviously, the rapid development of the wasteful metal recycling industry in Dazhou Town reveals the huge potential of the current “waste recycling industry” -actually far beyond people’s cognition.

The legendary existence, the “gold content” is extremely high -quality waste recycling industry


Rome was not built in a day. The development history of China’s waste products has a long history.

From 2001 to 2011, the “Golden Ten Years”, known as the rise of the waste industry.


“Beijing Daily” reported in 2006 that “” The “Pra -Pradesh” picked up 30 billion yuan a year. The article records that “the survey of the Beijing Academy of Social Sciences is estimated that about 100,000 people are picking up the rotten, and there are more than 200,000 people engaged in waste recycling. Each year, these ‘Cabraius’ can pick up 3 billion yuan from Beijing.”



The waste that we abandoned in daily life was supported by another different world.


According to the “China Renewable Resources Recycling Industry Development Report (2020)” released by the Ministry of Commerce, in 2019, about 100,000 renewable resources recycling enterprises in my country, and about 15 million employees in the recycling industry. With their own strength, they recovered 30%of China’s aluminum products, 60%to 80%of electronic waste, and more than 90%of home waste products. The practitioners made great contributions to the circular economy, saving dozens of tens of fiscal each year, saving fiscal finances every year 100 million garbage treatment expenses.

Ai Media Consultation pointed out,

As the renewable resource industry tends to be standardized, head enterprises are accelerating the development, the number of enterprises above designated size is increasing, and the market concentration of the industry has continued to increase. Among the batch of people who sent their homes in the early days, the most representative of the Confucius Old Book Network was the most representative.

Confucius Old Book Network was established in 2002, one year older than Taobao. The first echelon of the main force of the platform’s business is the scavenger stationed in various colleges or universities and major communities. They are responsible for sorting books or manuscripts from the garbage dumps.

In this way, in the Internet world of the giant Lin Li, Kong.com relied on the “recycling old book” to take a different approach and stood firmly. It itself is justified that the waste recycling industry is a “legendary existence.”

△ The main business of the main business displayed by the hole network is very wide

In recent years, not only e -commerce platforms such as leisure fish, rotation, and love recycling, many Internet companies have also recovered the market in the second -hand recycling market. The end of the two major traffic platforms of Douyin and Kuaishou is noticeable. Both are expected to achieve more diversified business explorations in the background of the green cycle economy.

It turns decay into magic, and the cultural industry can also “turn waste into treasure”


Buffett has a well -known “cigarette butter” theory widely circulated in the financial field. “You look for cigar cigarette butt, and finally you find a wet, annoying cigarette butt, and you can take a bite. Well. You pick it up, take the last bite, then throw it, and then find the next one. This sounds not elegant at all, but if you are looking for a free cigar, this method is worthwhile. “

Previously, there was data prediction,

The garbage classification will drive upstream and downstream related industries, and the scale of the industrial chain can reach 200 billion yuan.


For the field of cultural industries, the “cigar cigarette butt theory” is also very effective. Through the second process of waste products, “turning decay into magic” is becoming a special value conversion method.


In terms of “waste products+live broadcast”, thanks to the fiery eye economy of the short video platform, the “picked up the net red” was born.

A “post -90s” UP master Liu Aan’s daily fire for shooting his waste products. In the video, he is humorously claiming to be “the executive president of the Greater China Region”. He often teaches netizens how to identify various types of waste products and staged the “talk show”. In just over a year, his fans in Douyin reached tens of millions.

The well -known “handmade Geng” is also a representative of the “Pickup Department”. Its unique handmade attributes have gained a group of like -minded fans buyers. Initially, it was a grasshopper made of waste pipe tongs. This is the hardcore nodular animal that made the handmade determine the production style -not to the most, but seeking the most “abandonment”. “Waste” is not only the “useless” style he is pursuing, but also contains a creative thinking that he uses the re -use of waste products.

In terms of “waste products+cultural tourism”, many cities are carrying out beneficial exploration, and the “waste art exhibition” and “waste cultural and creative center” have landed.

In January 2020, the “Memorandum of Cooperation of the Forbidden City Zero Waste” garbage classification project “was born. The Palace Museum plans to gradually promote the” zero waste office “and” zero abandoned tour “measures in two years. Zero waste museum.

According to statistics, the average recovery rate of garbage classification of the Forbidden City reached 45%, and the per capita waste reduction rate reached 89.2%. The annual total carbon reduction displacement was equivalent to 7719 trees absorb carbon exchange volume in one year. This green operation directly led about 3,000 Forbidden City staff, 11 million viewers and 40,000 tour guides to join. People participate in public issues from artistic practice, reintegrate and explore the meaning of “junk” from conceptual.

△ Shi Yulong and his team of contemporary environmental protection installations used the abandoned carton and waste bottle cap collected from the Palace Museum to make a “zero waste” version of the “Thousands of Miles”.

In 2021, the “Shishang Innovation Jia+” Cultural and Creative Center Environmental Fashion Cultural Cultural and Creative Museum was opened. As the first cultural and creative center in Shanghai, which was opened in the garbage dump, not only was neat and bright, but also hidden surprises everywhere. There are sorting areas, exhibition areas, second -hand replacement areas, reading rooms, etc. in the museum. Tourists can also perform secondary exchanges between old objects while experiencing garbage classification. Points obtained through recyclables can be exchanged for other daily necessities.

△ seat made of 600 milk carton

It is not difficult to see that it is different from the hard -core and intuitive economic returns of the waste recycling industry. The cultural industry pays more attention to the possibility of more social benefits and the possibility of industrial chain chain.

In the 21st century “last bucket of gold”, cultural creativity has increased the stock

It is true that the development of modern industry has accelerated the speed of consumption and production. Items need to be abandoned faster, so that production can achieve faster updates.

The famous French philosopher Jean Bowadrica opened in the “Consumer Society” that “the consumer logic established a short and rapidly desire relationship between people and goods, and the abandonment and death of things have become inevitable.”

Some people once used the cultural industry as the “last bucket of gold” in the 21st century, that is, the concentrated embodiment of the integration of culture and economy, high scientific and technological content, low resource consumption, small environmental pollution, and great development potential. To this,

Analysis of the cultural industry review (ID: whcyPl), combined with the “double carbon” development strategy, the meaning and characteristics of the cultural industry are gradually deepening, and the connotation and extension of the cultural industry will change. The meaning behind it will play at least the following two aspects for the waste recycling industry.

First of all, the addition of cultural and creative industry thinking will help solve the pain points of some waste recycling industries and optimize the industry ecology.

The “China Renewable Resources Recycling Industry Development Report (2020)” pointed out that the waste recycling industry has problems such as short industrial chain, single products, and simple systems. Most companies still adopt extensive management methods. The quality of production technology is low, the homogeneity is serious, and the competitiveness is poor.

At present, the waste recycling network in most parts of the country has begun to take shape. A group of leading enterprises have developed rapidly, and the recycling model of garbage classification and regeneration resources, the “Internet+recycling” model and the relevant platform service model are gradually mature.

Drawing on the experience of the “wall” of the cultural and creative industry, the waste recycling industry will further enhance risk resistance, market competitiveness, and brand influence.

In particular, the first batch of garbage classification pilot cities, the demonstration of its ecological and cultural industries will also be prominent. It is believed that in the near future, a resource recovery system that integrates recycling, sorting, distribution, regeneration design, and creative marketing will gradually take shape.

Secondly, cultural and creative innovation capabilities are one of the ways to convert the stock into the waste recycling industry to increase the stock and effectively improve the industry’s ceiling.

The era of urban garbage classification has arrived, and the key to triggering the bottleneck in the industry is to re -understand the relationship between garbage and waste regeneration. In terms of the recycling industry of creative innovation, it is not only a new way of production, but also represents a value orientation related to development.

△ The exhibits of the public art exhibition “Trash New Order” hosted by the Overseas Chinese Town Creative Cultural Park

The core of the logic of the cultural industry is cultural heterogeneous consumption. The significantly the difference between the cultural products supplied, the higher the premium. This is essentially the re -distribution of production materials such as waste and waste, and the low -carbon economy is achieved through the optimization configuration of resources.

At the moment when the market is gradually saturated and the competitive pressure is becoming increasingly fierce, the second half of the waste recycling industry has quietly opened. The cultural industry, as a “transit distribution station” with a capable attribute, will give a new value of “waste products+” markets.


In fact, “waste recycling” refers not only to the business behavior of the recovery of waste, but also the social daily life that is closely related to the waste products.

In Douban, there is a group of “picking garbage is an art” group, where 59,525 bean friends who love picking up “useless good products” are gathered. From the warm perspective of humanism, they re -examine this era of love. Bond between people, items, and environment.

Therefore, it should be reflected that the regeneration of waste products should indeed be closer to the industry, but at the same time, it is necessary to get closer to our lives.


1. Fang Yu, one billion consumers, “Confucius, a second -hand strange work”


2. Wang Can, Xiaoxiang Morning Post, “The post -90s guy picks up waste products while talking about 10 million fan” cloud supervisors “”

3. Li Fengliang, Gu Zhenjing, Journal of Shanghai Normal University (Philosophy and Social Science Edition), “Opportunities, Path and Value of High -quality Development in the Chinese Cultural Industry in” Double Carbon “

Welcome to pay attention to the WeChat public account cultural industry review (ID: whcypl)


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